The Honor Moon visual identity system is based on a few key words. Balance, femininity, harmony, and sustainability were all important words during the messaging discovery session, and seemed important to represent in the visual identity as well. For this reason, we chose to use muted earth tones. These colors allow for a wide palette, but come together in cohesive harmony. It was important for these colors to seem natural and herbal. The logotype is the font 'Love', a feminine and elegant typeface. 'Poppins' and 'Hunter' make up the headings and body copy, chosen for their readability and balanced design.